Nuggets is very fast and easy to use. Has very useful data visualization.
We feel the results are very promising. The top group of scores,
approximately 5% of the 2,000,000 people mailed, has a response rate
2.13 times the bottom group. Right now, the top group we are getting a
40% improvement over the average response rate. I expect this to
increase as the mailing develops.
Thank you for your hard work in getting this done ahead of schedule and
running several iterations of the model to improve the result.
The hard work is paying off.
JD Gershan, SVP System Development, Datek Online